I consistently get asked about paid LinkedIn accounts. People are curious about the differences and whether it is worth the cost. My response is that it depends on how and why you are using LinkedIn. For the average user, no, I don't think it's worth subscribing to a paid account. And, this infographic indicates that most people are indeed using the free or basic version of LinkedIn.
Another interesting point brought out in the infographic is that only about 50% of people get their profile to 100% completeness. I'm not surprised at all. In fact, I'm surprised it's that high. I'm constantly working with people to encourage and/or help them get their profile to 100%. Which brings me to an issue that keeps coming up in my workshops and seminars. People are confused by the message that LinkedIn posts telling them to upload their resume. This leads them to believe that in order to get their profile to 100%, they have to post their resume in their LinkedIn profile. That's not the case. What they are trying to do is help get information into your profile to help you complete it. You are not required to post your resume in your profile to get to 100% completeness.
There is lots more information in the infographic. The piece that I found most interesting was on what people said about how LinkedIn has helped them the most. The top two reasons were to research people and companies (76.9%) and to reconnect with past business associates (68.6%).
How has LinkedIn helped you? I'd love to get your feedback, so please leave your comments. Thanks, and enjoy the infographic!
Via: PowerFormula for Linkedin Success