I have a broad background that includes consulting as a social media strategist specializing in Social Media Strategy, Implementation, Execution, Monitoring, Marketing, Employee Advocacy, Communications Consulting, Business Development and HR. Additionally, I lead and manage LinkedUp Grand Rapids, a business social networking group of over 18,000 members based in the Greater Grand Rapids, West Michigan region.
My experience includes nearly 20 years of work in most social media channels / social media platforms consulting and developing and executing social media strategy for companies in West Michigan and the upper Midwest. It includes 13 years leading social media at the largest health system in Michigan. Other experience includes several years of Business Development, Human Resources, Recruitment, Staffing, Vendor Managed Services, Contingent Workforce Management, and Organizational Communications.
I have worked with companies of all shapes and sizes from small, fast growing start-ups to large, multi billion dollar corporations (headquarters location). Industries include healthcare, telecommunications, retail (corporate), IT, Scientific, and domestic and international non profit.
Specialties: Social Media Consulting; Social Media Strategy; Social Media Training; Social Media Marketing, Business Development using Social Media; Staffing using Social Media; Contract Negotiation; Vendor Managed Services; Business Consulting; Social Media Policy; Twitter/X; LinkedIn, Facebook; YouTube; Blogs; Pinterest; Instagram; Slideshare; TikTok and Live Streaming.