Michael D Yoder LLC helps businesses build powerful social media presences that generate real engagement that produces real results.
A full audit of your current social presence with a clear, prioritized roadmap to improve reach, engagement, and conversion.
Monthly content calendars, caption frameworks, and post templates tailored to your brand voice and audience.
Paid social campaign setup and management on Meta, TikTok, and LinkedIn — optimized for ROI, not just impressions.
Identifying, vetting, and negotiating with creators and brand partners that align with your audience and goals.
One-on-one sessions focused on mastering Instagram, LinkedIn, TikTok, or X — whatever platform matters most to you.
Monthly performance reports with plain-English insights and clear recommendations — no vanity metrics, just data that matters.
I'm Michael — a social media strategist with over seven years of experience helping businesses of all sizes cut through the noise and connect with audiences that actually convert.
Michael D Yoder LLC was founded on one core belief: social media should drive business outcomes, not just likes. Whether you're a local service business or a regional brand, I bring the same strategic rigor to every engagement.
I've worked across industries including retail, hospitality, healthcare, and professional services — always with a focus on sustainable growth over viral gimmicks.
Real results from real businesses.
"Mike's breadth of knowledge encompasses the latest trends and tactics in Social Media interaction and engagement. While there are many professionals that are talented in this field, there are not many that are a pleasure to work with. He pushes people to the top of their game, and is the rudder every business and client needs in their workplace. Mike is always open to new ideas and his years of experience are the soil where good ideas grow. I loved working with him and envy his future coworkers and the smiles he will bring to their work environment."
"Michael is one of the smartest social media minds I've had the pleasure to first come across, then work with and finally manage and learn from. His ability to focus on what's trending as well as looking back at insights and analytics to inform content and social media decisions is unrivaled — you're getting the best of future and past to strategize your present. Quick with a report or a debrief, I believe Mike's strengths lie in social media reporting, calendaring and polishing copy."
"If you've ever had the pleasure of working with Mike you know he's first and foremost an incredible person that leads with empathy, humour, and humility. Mike is also very talented in the social marketing world and is responsible for a very successful 5+ year partnership with Hootsuite. Some of the highlights include driving high platform adoption and utilization across their health system, developing a robust social content strategy, and a strong social listening and analytics program. An example of this in action was during the peaks/surges of COVID... we saw firsthand just how tactical and strategic Mike was in terms of how Spectrum Health executed its proactive and reactive social communications plan."
Whether you need a full strategy overhaul or just a second opinion, I'd love to hear about your business. Fill out the form and I'll follow up within one business day.