Based on conversations with a close contact who works with LinkedIn along with some research I’ve done using ChatGPT that includes information from an abstract found on arXiv.org and “The Unofficial LinkedIn Algorithm Guide, Fall 2025 Edition from https://www.trustinsights.ai , 360Brew is “the name LinkedIn researchers gave to a foundation-model approach to ranking and recommendations—the kind of system that decides what content, jobs, people, and other items LinkedIn is likely to show to a given member.”
However, I can’t confirm that LinkedIn has “fully replaced” the feed algorithm everywhere with 360Brew, on a specific date, for all members. Keeping that in mind, I think it’s safe to assume LinkedIn is moving toward more semantic, context-aware ranking.
What that means is you should optimize your profile and content for member value not just reactions. In other words, the volume of views and reactions don’t carry as much weight in determining the value of your profile or content you share. The things that matter are:
- Saves (strong “this was useful” indicator)
- Shares (value + identity)
- Meaningful comments (depth, not volume)
- Dwell time (people actually reading)
So you should publish things worth returning to—mini playbooks, checklists, “what we learned,” myth vs fact, templates. Additionally, according to the person I talked with, you need to “warm up” your audience by commenting on two or three posts with key words and information related to the content you intend to publish from your profile. Keep these things in mind:
- Ensure you have a clear topical identity across your profile + content + comments
- Publish high-utility posts people save/share
- Participate in thoughtful engagement that reinforces your expertise lanes
Here are some things to avoid doing:
- Engagement bait (“comment YES and I’ll send…”) without real value
- Over-templated AI-sounding posts (repetitive cadence, generic platitudes)
- Topic whiplash (posts unrelated to your stated expertise)
- Pods/reciprocal engagement patterns (short-term lift, long-term trust issues)
If it helps, think of it this way. Practice the Four B’s – Be Interesting, Be Relevant, Be Helpful and Be Human.
