If I were your social media marketing manager for 30 days, here’s the 5-point plan I’d implement to fix your social strategy.

Most companies are leaving serious engagement on the table. Not because their team isn’t talented — but because the strategy is built on assumptions, not data.

Here’s where I’d start:
1. Kill the content calendar. Build a content system. A calendar tells you when to post. A system tells you what to post, why it will perform, and how to repurpose it across formats. I’d audit every post from the last 6 months, find what actually drove engagement, and build the new content plan backward from the data — not from someone’s gut feeling.

2. Move your best ideas into native documents. Right now, native documents are the highest-performing format on LinkedIn — 7% average engagement, up 14% year-over-year. If your team isn’t converting your executives’ expertise, case studies, and frameworks into downloadable carousels, you’re posting with one hand tied behind your back.

3. Put a real human voice on your brand page. The accounts growing fastest aren’t the most polished — they’re the most authentic. I’d work directly with your leadership team to surface the unfiltered perspectives, real decisions, and behind-the-scenes processes that no competitor can replicate. That’s your moat.

4. Fix your format-to-audience match. Multi-image posts drive the most likes. Polls drive the most impressions at scale. Videos are declining 36% year-over-year in views. Most companies are still treating all formats equally. I’d restructure the content mix immediately based on what actually earns reach for your specific audience size.

5. Turn your employees into a distribution channel. Your team’s networks are one of the most underutilized assets in your marketing stack. I’d build a simple employee advocacy program — not a mandate, but a system that makes it genuinely easy for your people to amplify content they’re proud of. That reach is free. Most brands never capture it.

Thirty days isn’t enough to transform everything. But it’s more than enough to stop the bleeding and build a foundation that actually compounds.

The question most CEOs should be asking isn’t “are we posting enough?” — it’s “does anyone actually care when we do?”

If you’re not sure of the answer, that’s the place to start.