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What’s Brewing with 360Brew?

Based on conversations with a close contact who works with LinkedIn along with some research I’ve done using ChatGPT that includes information from an abstract found on arXiv.org and “The Unofficial LinkedIn Algorithm Guide, Fall 2025 Edition from https://www.trustinsights.ai , 360Brew is “the name LinkedIn researchers gave to a foundation-model approach to ranking and recommendations—the kind of system that decides what content, jobs, people, and other items LinkedIn is likely to show to a given member.”

However, I can’t confirm that LinkedIn has “fully replaced” the feed algorithm everywhere with 360Brew, on a specific date, for all members. Keeping that in mind, I think it’s safe to assume LinkedIn is moving toward more semantic, context-aware ranking.

What that means is you should optimize your profile and content for member value not just reactions. In other words, the volume of views and reactions don’t carry as much weight in determining the value of your profile or content you share. The things that matter are:

  • Saves (strong “this was useful” indicator)
  • Shares (value + identity)
  • Meaningful comments (depth, not volume)
  • Dwell time (people actually reading)

So you should publish things worth returning to—mini playbooks, checklists, “what we learned,” myth vs fact, templates. Additionally, according to the person I talked with, you need to “warm up” your audience by commenting on two or three posts with key words and information related to the content you intend to publish from your profile. Keep these things in mind:

  • Ensure you have a clear topical identity across your profile + content + comments
  • Publish high-utility posts people save/share
  • Participate in thoughtful engagement that reinforces your expertise lanes

Here are some things to avoid doing:

  • Engagement bait (“comment YES and I’ll send…”) without real value
  • Over-templated AI-sounding posts (repetitive cadence, generic platitudes)
  • Topic whiplash (posts unrelated to your stated expertise)
  • Pods/reciprocal engagement patterns (short-term lift, long-term trust issues)

If it helps, think of it this way. Practice the Four B’s – Be Interesting, Be Relevant, Be Helpful and Be Human.

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The 4 B’s for Better Posts

Most people don’t struggle with posting on LinkedIn because they lack ideas.
They struggle because they don’t have a filter.

When I’m deciding what to share, I run everything through four simple prompts I call the 4 B’s:

Be Interesting
Would my target audience actually care about this? Not “I can talk about it,” but “it’s well thought out and worth their attention.”

Be Relevant
Is this connected to what my audience does, where they work, or what they’re trying to solve? Relevance can be industry-specific, role-specific, or even community-specific.

Be Helpful
Does this give someone a takeaway they can use? A clearer way to think about a problem, an idea to try, a resource, a lesson learned. Helpful content builds trust because it respects people’s time and gives before it asks.

Be Human
Is this written like a real person? Clear, direct, and authentic. No corporate speak. No overly polished statements that don’t sound like how you actually talk.

Here’s the key: every post doesn’t need all four. It needs at least one. That alone helps me avoid posting noise.

Quick example:
If I offer a free LinkedIn profile audit, that’s not “interesting” because I said so. It’s Helpful if it gives someone practical feedback they can act on immediately.

If you want a simple way to sharpen what you share, start here: pick one B, write toward it, and cut the rest.

Let me know if you found this post helpful and any insights you gained from it.